Jun
27
Written by:
Editor
6/27/2008 10:42 AM
Hungarian telecommunications operator Magyar Telekom will introduce the T-Home brand to replace the T-Com, T-Online and T-Kabel brands for its fixed, internet and cable services in autumn. Additionally, Magyar Telekom's 'T' brand as well as the residential and business mobile services T-Mobile brand will also be refreshed. The business communications services will continue to be offered to corporate customers under the T-Systems brand. Following the rebranding process, Magyar Telekom's customers will be able to use, under a single T-Home brand, all home-based fixed-line communication and entertainment services, which are currently branded T-Com, T-Online and T-Kabel. The initiative aims to simplify Magyar Telekom's brand structure, to help customers better identify the company and its services. With this rebranding, Magyar Telekom follows the branding system of its parent company Deutsche Telekom.
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