May
29
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5/29/2009 7:04 AM
South Africa's mobile operator Vodacom has launched a new location-based advertising offering. The location-specific advertising is currently being trialed on Vodacom's mobile social network, The Grid, with partners Nando's, Sportscene, Jay Jays and Cape Town-based pharmacy group Synergy. The ads are delivered based on a user's (mobile phone) location. The ads are delivered within a 10km radius of the user, making it possible to promote a special offer available at a specific store. Through the new Grid website, location-specific banner ads are delivered to a user's dashboard once logged in. A web-based location targeted ad will tell a user how far they are from the store's physical location, for example "this is a location-based ad approximately 283m from you". Once a user clicks on the ads they are taken through to the location of that store on a Grid map. The ads are charged on a cost-per-click model, making it affordable and possible for companies and brands to tailor their advertising needs specific to different stores or promotions.
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