Jul
3
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7/3/2009 8:08 AM
According to the study conducted by Frost & Sullivan amongst European and Russian consumers, Nokia is the number one choice for mobile navigation over other leading handset manufacturers.The primary aim of the study was to evaluate the perceptions, understanding, expectations and motivations of European and Russian consumers towards navigation and location-based services. The key objectives of the study were to analyse consumers' awareness of, and level of satisfaction with different types of navigation systems , the different features available (e.g. navigation, 3D imagery, voice guidance, touch screen), location-based services (e.g. car and pedestrian navigation, traffic information, social networking) and other telematics features. The study also aimed at evaluating consumers' perceptions and willingness to pay for different types of navigation systems, their features and location-based services as well as determining consumers' brand awareness and perception.
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